Strategy Advisor
A media strategy argued from your own data
Give it a tort, a budget and the cost per case you need to hit. It comes back with where to play, who you are up against, where the white space is, and how the budget splits across channels and funnel stages.
What a strategy plan answers
Every recommendation carries the depth of evidence behind it, so you can see which parts are measured and which are inference.
How does the audience use media?
The plan shows how the tort's audience uses search, social, podcasts, streaming TV, radio and linear TV, each figure tied to its published source.
- National demographic evidence, labelled as such
- Sources such as Pew Research, Edison Research, Nielsen and BLS
- No reach claimed that the data does not measure
Where should we play?
Where the evidence supports it, the plan picks markets county by county, and says plainly when it recommends going national instead.
- Counties and markets from the state dossiers
- Competition and injury volume weighed together
- A national default when state evidence is not strong enough
Who will we be up against?
The plan names who is already advertising on the tort, platform by platform, so the budget is set against real competition.
- Leading advertisers on Meta, paid search and organic search
- Each platform in its own unit, never added together
- Lead buyers included, labelled separately from firms
Advertising channels LMI collects
- Meta ads
- Google ads
- YouTube ads
- Paid search
- Organic search results
- New tort landing pages
Each platform is counted in its own unit. LMI shows observed activity, not estimated spend.
How do we take it to the team or the client?
Save every plan, regenerate it as the data moves, and export it to PowerPoint for the meeting.
- Plans saved to your account
- Regenerate when the litigation or market changes
- PowerPoint export for clients, partners or your agency
Every plan includes
- Where the tort stands
- Posture: whether to enter now
- Cost per signed case range
- Cases the budget plans for
- Who is advertising
- Where to target
- How the audience uses media
- Channel and funnel split
Ranges are planning ranges at the benchmark, not forecasts.
Questions about Strategy Advisor
What do I need to give it?
A tort, a budget and campaign length, and a posture: balanced, volume or efficiency. It pulls everything else from LMI's data.
Is the plan written by AI?
The summary is written by the advisor from the facts on the page, and every figure in the plan comes from a cited source. Each recommendation shows whether it is measured or inferred.
Is the cost per case a forecast?
No. It is a planning range from published benchmarks, labelled as such, so you can test the budget against it.
Can I export the plan?
Yes. Every saved plan exports to PowerPoint.
See a plan built for your tort
A 30-minute walkthrough that builds a strategy for a tort and budget you choose.